SIFA 2016

Singapore International Festival of Arts 2016. What’s Fur Got to Do with It?

Year

21st century

Creative Fields

Art direction
Festival Campaign
Festival identity
Interactive website

How do you craft a visual language from an abstract theme? I wanted the identity to provoke curiosity. Something that would make people stop, look twice and wonder: What am I looking at?

SIFA 2016 festival poster and print advertisements

SIFA 2016 custom furry typography festival identity

SIFA 2016 festival dates schedule and program timeline banner

SIFA 2016 Potentialities festival guide cover

SIFA 2016 festival guide inside spread layout

SIFA 2016 festival interactive website homepage layout

SIFA 2016 responsive mobile site design spread

SIFA 2016 street-level outdoor campaign banner [1/2/3]

SIFA 2016 public transit and taxi livery advertisement wrap

[SEE MORE WORK →]

We Love Sales People. Online campaign

Client: PAPERPLANE AGENCY / XACTLY

THE O.P.E.N FESTIVAL 2016

Client: AHL

[01 // PROFILE]

Know Thyself.
Not completely.
Need surprises.

I started my career as an architectural draftsperson. This discipline of translating complex ideas into detailed structural drawings became a foundation upon which I build my perspectives on art and design.

It is a world where creative thinking, logic, and intelligent solutions come together and pulsate with artistic intent. And one that stretches deep into realms of design, communication, visual arts, and technology.

As an independent creative, I work with trusted clients on commercial collaborations as well as on self-initiated projects.

With each project, I bring diverse artistic experiences spanning design, interactive web, books, motion to the table, and a deep sensitivity to content messaging.

Why I Play

I am passionate about education, and has taught at art institutions and private design schools in both part-time and adjunct capacities.

Outside the studio, I apply my relentless creativity to drawing, painting, running, nurturing my cat and curling up with a good book in granny socks.

🟢 Organisations, brands and businesses I've worked with:

AHL
Banyan Tree Hotels
Epigram Design and Publishing
Esplanade
Forum for the Future (UK)
Hill + Knowlton Strategies
Kaplan
Nanyang Academy of Fine Arts
National Library Singapore
Singapore Art Museum
Singapore International Festival of Arts (SIFA)

🟢 Services

Art Direction (Print, Web & Motion)
Identity Design
Editorial & Publication Design
Web Design & Interactive Front End Development

🟢 Get in touch.